Qualifications earned through internationally recognized training, directing & guiding hundreds of tours and lessons from expert, international guides.

What We Offer

• Practical instruction that makes friendly people into great guides, plus tips for tourist-facing staff who aren’t guides.

• Understanding a guide’s three roles…teacher, entertainer, and marketeer.

• Tour commentary research methods and resources.

• Preparing guides and docents to present information with accuracy and confidence.

• Learn how to talk about science in engaging, unscientific terms guests understand and relate to.

Why It Matters

• Because being an interpretive guide is a step above merely reciting a memorized script.

• Visitors enjoy the destination in a deeper more meaningful way.

• Guests have a greater appreciation for the resources being shared and are more likely to preserve and protect them.

• Because realistic expectations are easier to meet or exceed than inflated or exaggerated promises.

Can tourism be too much of a good thing?

What We Offer

• Strategies to address concerns of ‘over tourism’ before issues become unmanageable.

• Recommendations on disbursing visitors to avoid overcrowding at popular destinations.

• Help identifying sources to adequately fund and sustain marketing communication programs.

• Ideas to lengthen the duration of visits and increase spending on a per visitor basis.

• Insights and resources to educate communities about tourism’s economic development potential.

Why It Matters

• Maintaining community support for tourism is easier when it is well managed.

• Visitors come, spend money, and go home without creating a heavy demand on community services.

• Tourism is the purest form of economic development.

• The things that attracted visitors to your destination are respected and protected.

Attract and capture more tourism spending, whether tourists are your primary customer or just add to the bottom line.

What We Offer

• Helping your destination identify and capitalize on its most attractive and marketable assets.

• Representation at industry trade shows and conventions to develop group business or attract independent travelers and families.

• Assistance with telling the story you want to tell in an authentic, compelling way.

• Copywriting that sets realistic expectations and makes promises you can keep.

• Support to improve collaboration with your local, regional, or state destination marketing organizations.

Why It Matters

• Because if you aren’t constantly reminding visitors you’re there, you will soon be forgotten.

• You want the best possible return on your marketing and advertising investment.

• Tourism is seasonal and taking advantage of the peak and off-peak opportunities is vital.

We help tourism businesses build respected, lasting relationships with groups, guests, and partners.

What We Offer

• Experience identifying suppliers and vendors with demonstrated ability to meet your needs.

• Help communicating clear, fair specifications that help assure the service you expect.

• Knowledge of how hotels, restaurants, transportation companies and guide services operate, and the special considerations of working with tourist groups.

• An ability to add the traveler’s perspective, as though seeing things with their eyes.

• Strategies for maintaining valued client and supplier relationships.

Why It Matters

• Relationships, like friendships, take time to foster and attention to maintain…and they are too valuable to lose.

• Groups are loyal and less likely to change plans than independent travelers.

• When unexpected contingencies arise, you’ll have confidence in strong, trusted relationships.